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Sales management

Lesson 9 of 12

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Chapter Materials:
step-by-step_instructions_for_increasing_revenue.pdf

                                                                                                                      Theory 30 minutes

                                                                                                                      Practice 50 minutes

 

 

Sales Management System

 

WHAT AFFECTS REVENUE

 

Staff


  - Does the staff know the menu?
  - Do they understand the specifics of the product?
  - What dish should definitely be tried at your place?
  - Why should people specifically come to you?
  - Does the staff know the basic sales methods?


Guests


  - Who are your guests?
  - Does your product meet the guests' expectations?
  - Is your guest willing to pay that much money for your product?
  - Why do your guests come to you?
  - Why might guests leave you?


Location


  - Does your location match your guests?
  - What do the neighbors in your location offer?
  - What sets you apart from your neighbors in terms of location?
  - Why should people come to you instead of your neighbors?

 

Promotion / Marketing


  - What communications and marketing tools am I using?
  - Which of these tools are effective? In what way?


Processes


  - How are processes structured internally?


Physical Environment

Product

 

Assignment for this lesson:
1. Go through the key questions: What affects revenue.
Conduct an analysis in your project, write down answers to the questions in a workbook. The task is to write the answers in such a way that the data obtained can be used in your work.
(For example, give this information to the waiters)
2. Analyze your project in terms of the sales management system.
Make conclusions - what you can do.
Identify what growth points you have found.

 

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